WILD ATLANTIC WAY

3. Ballymastocker Strand County Donegal
 unnamed
 5. Fabricated interpretive signs

THE WILD ATLANTIC WAY

THE PAUL HOGARTH CO.


The Wild Atlantic Way extends along the entire west coast of Ireland from Kinsale in County Cork to the Inishowen Peninsula in County Donegal. Comprising a rich variety of landscapes, including two UNESCO World Heritage Sites, this project showcases some of Ireland’s, if not the world’s, most incredible experiences: its coastline, seascapes, landscapes, history, culture and people.

Along the length of the route, 188 Discovery Points have been identified, providing the visitor with exceptional Wild Atlantic experiences and offering opportunities for them to engage with the landscape through bespoke interpretation. A balance was struck between providing a high quality visitor experience while maximising economic and social benefits and safeguarding the environmentally and culturally sensitive landscapes.

The Paul Hogarth Company worked collaboratively with local authorities, state agencies, local development organisations, tourism businesses and local communities as well as researchers, graphic designers and ecologists. Specialised liaisons were undertaken with local craftsmen and contractors who were responsible for fabricating the interpretive elements and undertaking the sensitive site works.

The foremost challenge of the project involved delivering consistently high quality user facilities at each Discovery Point, many of which are set within some of Ireland’s most environmentally and culturally sensitive landscapes. Integrating tourism infrastructure into these landscapes required extremely sympathetic and considered design ­solutions.

The Wild Atlantic Way demonstrates the strategic role Landscape Architecture plays in developing and promoting international tourism. The project will ensure increased visitor activity across highly sensitive landscapes in an environmentally and socially sustainable way, thereby maintaining this world-class natural asset for future generations.

Delivering a visitor product branded as “the world’s longest designated coastal driving route” and ranked alongside the great driving routes in the world, illustrates this project’s quality and truly international scale.